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CONTENT IDEAS FOR THE BUSINESS BLOG

In the last articles we learned how to start a business blog. It’s easy to say, “Start blogging”. But what should one blog about in a business blog? Well, initially there is plenty of material to blog...

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GOOGLE’S INSIGHT INTO GOOD CONTENT

All search engines are updated regularly in a bid to improve their performance and following these updates or preempting their effect on ranking is a futile exercise. Google updated their search...

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BUILD BETTER CONTENT FOR A MASTERFUL PRESENTATION

Your presentation audience will remember only some three or four of your points 24 hours after your well-crafted speech. Now that might come as a surprise to you. And if your presentation technique...

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EXTERNAL SITES

When developing a content marketing strategy, the marketer does not necessarily have to keep to his own organization’s website, or even the social media profiles and media tools he has created. If you...

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ON-PAGE SEO

On-page SEO means the optimisation you do to the site itself in terms of content and ‘metatags’. Whilst not as important as of-page optimisation, it’s still an important part of your overall SEO...

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OFF-PAGE SEO

Of-page SEO is the way of improving your site’s rankings by building up incoming (off-page) links. Thus we can say ‘offpage SEO’ is ‘link building’. That said, the links between the content you’re...

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BUILDING CONTENT-RICH SITES

  First off, why would you want to build content-rich websites? The short answer is “Because it keeps people on your site for a while, it makes them come back, and they tell their friends about that...

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PROMOTE CONTENT THROUGH SOCIAL MEDIA

Social media is generating a lot of buzz among marketers and business owners. Those who can leverage social networks to distribute business content and increase the community of advocates for their...

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ABOUT EXTREME CONTENT SITES

What is extreme content? Don’t worry — it’s not adult content, or graphic violence, or even anything terribly controversial. “Extreme content” refers to very large sites ranging in size from 1,000 to...

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USING RSS FEEDS FOR CONTENT

We live in the information age, and there’s just no getting around it. Information and news happens every single day, and savvy site surfers will expect you to update your content regularly. In fact,...

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